About Us
Based in the Pacific Northwest, the Xadian team has first-hand experience in understanding markets, competitive landscapes and launch potential in domestic and global B2B markets and in domestic B2C markets. We are a team of results-oriented marketing professionals who are passionate about working with small and medium-sized organizations that aspire to transform the industry in which they operate, the communities in which they live, and the lives of the customers they serve.
Our greatest value is in focusing on the basics that drive strategy and guide the right tactics of successfully launching and marketing transformative products and solutions.
Strategic imperatives involve having a clear and unbiased understanding of your position in the marketplace.
Activities include
- SWOT analysis of your organization and products
- Target market segmentation
- Competitive landscape analysis
Then we move into
- Value proposition development
- Content creation
- Integrated marketing plans
- Thought leadership programs
- Comprehensive public relations