The Xadian team has expertise in a wide variety of areas to meet your marketing needs.

Strategic Marketing

We take a holistic approach to product launches and marketing efforts.  We can create and deliver an unbiased view of your organization’s and solution’s strengths and opportunities, key target segments and how to reach them, and the competitive landscape. Together, these exercises help inform the best way forward.  Alternatively, we can supplement your activities already in progress with specific tactics that help you arrive at a strategic marketing plan.

Integrated Communications

We pull all the pieces of your marketing activities together to support sustainable and successful marketing and sales programs.  Integrated marketing ensures consistency in communicating value propositions, reinforces your brand and image, and reaches your target market segment audiences in ways that most effectively deliver content that is meaningful to them.  We will develop content for external and internal audiences to support launches and on-going marketing and sales efforts.

Product Launches

You’ve worked tirelessly to design your transformative products, solutions, and services.  We can help you uncover innovative ways to launch them into the market! Let us help you go beyond the traditional press release or blog.

product launch

Air Cover

In addition to press and media communications, we look at opportunities for your leadership team to gain credibility as industry thought leaders and for your organization to become known as a trusted advisor in your field. This includes social and traditional media and activities such as blogs, events, webinars and keynotes.  We create press releases and can assist with interview-preparedness.